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App to Provide Real Time Alerts of Head Lice Outbreaks at the Local Level

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Did you know that the majority of the 12 million head lice cases seen annually occur in preschool and elementary school-aged children?

To support the fight against lice, Fairy Tales Hair Care, the leader in natural lice prevention products for children, announced the launch of its first iPhone application, The Facts of Lice. The first and only app to provide real time alerts of lice outbreaks at the local level, the free app is available at www.itunes.com/appstore.

“With 85% of school districts reporting head lice, busy parents need to be informed about outbreaks in their own communities as quickly as possible,” said Risa Barash, Founder of Fairy Tales Hair Care. “The Facts of Lice app allows parents to track lice outbreaks in their own neighborhood so they’ll know when it’s time to increase prevention efforts at home.”

With a few simple clicks to the iPhone, the app provides parents with a centralized database for outbreak notifications, as well as the tools needed to prevent, combat and report outbreaks. Locations are organized by state and zip code, allowing parents to easily keep tabs on lice outbreaks in local communities across the U.S. Features include the:

Outbreak tab, providing real time alerts on reported lice outbreaks. Simply search by state and zip code and the app will instantly confirm if an outbreak has been reported in that area within the past four weeks
Report tab, allowing parents, caregivers and school nurses to report current outbreaks by zip code in real time
Prevention tab, providing easy guidelines on how to prevent and check for lice if an outbreak has been reported in your area
Removal tab, featuring instructions on how to remove nits and lice if an outbreak has already occurred in your home
News tab, reporting the latest lice news and information from Fairy Tales Hair Care

“We are committed to helping keep kids’ hair healthy and bug free – without the use of chemical ingredients. With The Facts of Lice app and regular use of our Rosemary Repel products, families will have all the tools they need to safely defend themselves against a lice outbreak,” said Barash.

About Fairy Tales Hair Care

Founded in 1999, Fairy Tales Hair Care is the U.S. leader in natural lice prevention products for children. Headquartered in Passaic, New Jersey, Fairy Tales Hair Care products are available in over 10,000 salons and specialty stores across the U.S. For more information, call (888) 244-1990 or visit www.fairytaleshaircare.com.

April 11, 2014

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